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CustomerSat Updates Feedback Tool
In the US, analytics firm CustomerSat has unveiled the latest version of its CustomerSat Enterprise tool, to help organisations interpret and respond to customer feedback.
Version 9.0 of the hosted Software-as-a-Service (SaaS) solution allows organisations more scope to build their own corporate priorities and approach into analysis: the firms says this should help employees in any area of the business both understand and act upon customer feedback.
Users can define, name, and select statistics sets and question categories and then create complex reports and charts that display and compare the metrics relating to their organisation. Statistics sets could include standard statistics such as mean score and top-box percentages, and/or user-defined statistics such as company-specific definitions of promoters and advocates. Question categories could range from demographics to business outcomes.
Advanced reports can be created on-demand by selecting statistics sets, question categories, cross-tab questions, business variables such as product line or customer service representative, and business segments such as geography or vertical market.
Dickey Singh, VP of Engineering at CustomerSat summarises: 'Configurable statistics and reports allow organisations to design measurements that reflect their values and style.'
Californian-headquartered CustomerSat is online at www.CustomerSat.com.
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