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Experian Launches Totalvue Of The Customer
Database and information giant Experian has launched an enhanced retail market database to help marketers track consumer purchase behaviour.
Totalvue Retail compiles shopper activities and integrates this view of the customer with a business reporting suite that helps marketers analyse the performance of campaigns, products and channels, and identify ROI.
The new tool also reports on customer responses to Internet promotions, catalogues, direct mail, call centres and stores. With access to Experian's team of consultants and predictive modeling analysts, the firm says the system helps retailers build more effective customer segmentation systems, customer-relevant contact strategies and media buying plans.
'Retail marketers are under enormous pressure to deliver value with every customer interaction,' said Kevin Schwartz, Senior VP and General Manager of Database Marketing Services for Experian. 'Totalvue Retail integrates Experian's technology, people and processes into a single offering that helps marketers build better strategies.'
In September, the firm unveiled a consumer insight platform which provides detailed information about US consumers at the local market level ( www.mrweb.com/drno/news7352.htm ).
Experian is online at www.experiangroup.com.
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