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Toluna Gives Panellists DIY Poll Option
European-based panels firm Toluna has launched what it calls 'the world's first Web 2.0 online panel community'. The new 'widget' format system, available initially to UK panellists, enables them to conduct their own research including polls, opinion reviews and debates.
Members can create, share and report on the results of polls and opinion debates across topics of their choice, with every poll or debate open to the 400,000 (UK) strong community to answer and results available to all members with demographic analysis.
Polls can also be posted on users' own sites or blogs, and within ten days of launch, the firm says they already feature on more than 3,000 blogs and web sites. Toluna says some of the debates have more than 10,000 responses in just a few days. Subjects include NHS efficienct, smoking in public and the use of national ID cards.
CEO Frederic-Charles Petit says that over seven years the firm has learnt that its relationship with panellists 'should not be based on me giving you cash for a survey. By enabling our community members to express, collect and share opinions, we are showing them the value of research in a more participative way.' Petit says the new features will be launched across Toluna's global panel community network.
The new widgets, developed by the firm's in-house 'Web Communities Lab', will be on show at the Insight (London 20th and 21st November), SEMO (Paris 7th - 8th November), and Web 2.0 and Social Media for Research & Insight (London 29th - 30th October) events.
Toluna, online at www.toluna-group.com , has built and manages a panel community of over 1.6 million active members across 27 European and international countries.
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