Former MB President Joins MediaCom

Bill Ratcliffe, who was President of Millward Brown (MB) Canada for 13 years, has joined WPP company MediaCom Wordwide as Global Head of Consumer Insights & Receptivity.

Ratcliffe left MB in December 2005 to work as CEO at management and research consultancy VENshore. Prior to joining MB, he held senior posts at Burwell Hay, Abraxas, Longwoods Research and AADAC. He has a PhD in Pyschology from the University of Alberta and a BA in Psychology from The University of Western Ontario.

Chairman and CEO Alexander Schmidt-Vogel says Ratcliffe's mix of 'research skills, business savvy and consumer perspective' will help the company 'vault to the next level of consumer engagement'.

MediaCom operates from 106 offices in 81 countries around the world, and is online at www.mediacom.com.