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FreshMinds Rolls Out b2b Panel
UK agency FreshMinds has today launched a panel of owners and managers of SMEs (Small and Medium-sized Enterprises).
The firm says the b2b launch is a response to requests from clients, both corporate and public sector. The panel includes quotas set across region, size and sixteen industry sectors, allowing targeting of specific segments. It will operate as a quarterly omnibus from January 2008 and will include at least 500 respondents in each wave. Single questions will be priced from £300.
SMEs typically account for around 50% of UK private sector turnover, and FreshMinds MD Jeannie Arthur comments: 'The sector is strategically important to a vast number of organizations, yet due to its fragmented nature, it's traditionally been extremely difficult and expensive to tap. We expect there to be strong uptake for the product as clients from all sectors seek to improve their understanding of SMEs and how to engage with the sector.' FreshMinds has a strong public sector offer / client base and expects uses of the panel to include assessment of SMEs' reaction to legislation.
The company, online at www.freshminds.co.uk , draws on a network of analyst 'Minds', selected for their high academic achievement, and co-ordinated by research managers.
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