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iD Factor Launches Specialist Panels
As Toluna announces its agreement with Incisive, UK-based rival The iD Factor has announced the availability of 22 specialist panels covering 'a comprehensive range of niche markets', based on pre-profiling of 145,000 UK consumer members of its Home of Research panel.
The members have elected to join specialist 'Home of' communities within the panel, which include Insurance, Gambling, Wine, Medicine, Automotive, Internet, Travel and Finance. Information held by the agency on these members includes destinations visited on their last trip, favourite foods, magazine readership, mobile network, financial institution and social networking memberships.
MD Paul Dixon says panel clients are increasingly demanding depth and fast turnaround: 'We've taken the time and effort out of researching very niche markets by pre-profiling our highly-responsive panellists.'
The iD Factor has 250,000 panel members in the UK and over four million members across 41 territories, managed via a network of local partnerships. Part of the TMN Group plc, it is online at www.theidfactor.com.
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