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NPD Group Launches Japanese Tracker
The NPD Group has launched a consumer tracking service for the sports market in Japan. The service covers consumer purchasing, attitudes, and behavior for sports apparel, athletic footwear, and sports equipment.
Subscribers to NPD's new service will get monthly reports from March 2008 including sales volume and market share at the category level. NPD already tracks the sports market in the US, France, UK, Germany, Austria, Italy, Spain, Sweden, and The Netherlands.
Esther Han, NPD's President, Sports U.S. and Asia, says the firm aims to offer the sports industry 'a holistic view of the global marketplace' and adds: 'Japan is the second largest sports market in the world for our clients.'
The US-based group is online at www.npd.com.
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