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BBC Calls for Innovative Quallies
The BBC will look for 'willingness to innovate and adapt' in both survey methodology and the debriefing of its own employees, as it seeks agencies for its qual research roster covering radio, online and future media.
The Corp says it wants to develop new research approaches 'in parallel' with more traditional techniques, to help it understand audience behaviour in depth and increase its use of qual across the board. Successful agencies must 'look beyond the obvious' to help the broadcaster adapt to rapid changes in the way people consume media.
According to Head of Research for Audio and Music Jane Clancey, 'It's vital that our roster agencies can offer us a variety of approaches to help us even better understand and interpret audience behaviour in this dynamic environment.'
At present, the organisation uses TNS for brand tracking services, Millward Brown for marketing & comms tracking and a wide range of companies for new content research, including 2CV, Essential Research, MORI, Synovate and others. Other qual suppliers include BMRB, Welsh specialists Beaufort Research and MRUK.
A pre-qualification questionnaire will be available on the BBC site at www.bbc.co.uk/supplying/livetenders.shtml from December 10, leading to a shortlist of agencies who will then be invited to tender.
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