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Starfish Hires General Manager for Pacific Operations
Starfish Research continues its advance in the Pacific with the appointment of William Apa as General Manager of operations in the region, based in the firm's Papua New Guinea (PNG) office.
He was previously Market Research Manager at British American Tobacco, where he commissioned Starfish to conduct a computer assisted choice modelling project in the Solomon Islands and PNG (www.mrweb.com/drno/news4452.htm ).
'William brings a wealth of local knowledge and expertise to the business in PNG and the Pacific,' commented CEO Nicholas Cameron.
The firm provides market research services to both the private and public sector in PNG including surveys, focus groups and more sophisticated data modelling. It also has offices in Singapore and the UK, and is online at www.starfish-research.com.
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