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Online Qual Platform Launched
In the US, software firm Lidlow Worldwide Inc. has released Delve!, a next generation platform which promises to 'bring many of the tools market researchers currently use in traditional discussion groups to online qualitative'.
Delve! has been developed by former Itracks qual researchers Jamie Headrick and Jeff Jebson, with considerable input from clients helping to test the software - including Harris Interactive, who have been using it for the last year.
Headrick, now President of Lidlow, comments: 'Other than some minor revisions and new color schemes, researchers are basically using the same toolset that came out ten years ago.'
The firm says the new platform 'has all the basic features of other online Qualitative applications but is loaded with helpful additions'. The latter include Delve!Notes and Delve!Flags, features allowing moderators to speed up their analysis by adding notes and flag responses to their transcripts in real-time instead of doing all analysis post-research; simple-question summaries; and WYSIWYG text editing.
Web site: www.lidlow.com.
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