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Nielsen Loses Havas Contract to TNS
Global marketing communications group Havas has signed an agreement with TNS Media Intelligence (TNSMI), ending its contract with Nielsen Monitor-Plus and making TNSMI its primary provider for competitive advertising intelligence.
The multi-year contract covers competitive expenditure data across 20 media, including Hispanic, Internet and branded entertainment, and gives Havas agencies access to TNSMI's database of 190 million advertising occurrences across 2.8 million brands, through the agency's web-based Stradegy platform.
'After a thorough marketplace review, we concluded that TNSMI brought the most comprehensive and accurate offering, as well as an industry reputation for superior client service, which will best serve our clients' current and future needs,' said Joe Abruzzo, Executive VP of Research at Havas-owned MPG.
TNSMI President Bev Andal said that her firm is proud to be Havas' trusted business partner for years to come.
Last week, TNSMI acquired Irish media analysis firm MediaMarket, in a move which the firm said would reinforce its strong position in Europe (www.mrweb.com/drno/news7800.htm ). Web site: www.tns-mi.com.
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