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KN Hires Consumer Packaged Goods Expert
In the US, Knowledge Networks (KN) has appointed Neal Heffernan as Senior VP and General Manager of its business unit Promotions Decisions Inc (PDI), based in Cincinnati.
Heffernan joins with more than 16 years' experience in the CPG (consumer packaged goods) trends market, most recently as Senior VP at Information Resources (IRI). Heffernan holds a Bachelor of Science degree from Indiana University's School of Business.
'Neal's senior executive experience will serve us well as we continue to build this important business unit,' said CEO Simon Kooyman. PDI provides market research products and services which allow clients to focus on specific marketing and promotional executions that motivate target audiences. Its proprietary National Shopper Lab database - comprising grocery and drug store purchases from 9 million loyalty card holders - facilitates consumer purchasing analytics for new product and promotion effectiveness research.
KN, which in addition to PDI also includes media research specialist Knowledge Networks/SRI, is online at www.knowledgenetworks.com. Last week, the firm launched a system which helps users link brand-building to media planning (www.mrweb.com/drno/news7833.htm ).
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