Prince Launches Healthcare Division

In the US, Prince Market Research (PMR) has launched a healthcare unit, Catalyst Healthcare Research. The new unit will specialise in brand strategy and communications research, as well as customer satisfaction, and new product and service studies.

The firm focuses on the marketing needs of healthcare service providers, and President and Founder Dan Prince explained: 'Simply put - we want to be the catalyst that helps healthcare companies make confident changes in the way they do business - changes that benefit both their customers and their bottom line.' Prince says Catalyst clients can chose a pre-packaged research solution or custom research.

Parent company PMR was founded in 1974 and now serves clients in twenty states and three countries in a variety of industries from its headquarters in Nashville, Tennessee. Web sites are at www.pmresearch.com and www.catalysthcr.com.