New Latin American Partnership for TNS
TNS has formed a partnership with Buenos Aires-based Livra Panels to offer additional online access panel research services across Latin America.
This announcement follows last week’s news that TNS has launched its 6thdimension Interactive Research services in the region, providing a full range of online research services among both local consumer and business communities (www.mrweb.com/drno/news7852.htm ).
Founded in Buenos Aires, Argentina in 1999, Livra now has a global sales office in London and employs staff in Brazil, Mexico and Portugal. The company offers online access panels in twelve countries across Central and South America, plus panels in Portugal and Spain. Last summer, Livra added eight new Latin American panels to its existing six, and claims it can now reach more than a million active Spanish and Portuguese-speakers (www.mrweb.com/drno/news7082.htm ).
TNS says that the collaboration will take its global panel size to more than 4 million panel members in 38 countries.
TNS Regional Director Mark Walton explained: ‘Livra offers the ideal platform for TNS to deliver a full range of competitively-priced online research services to clients. We have been working with Livra for the last two years and have been very impressed with their expertise and the quality of their panels.’ TNS will conduct surveys with Livra using the TNS global quality programme – Six Degrees of Online Quality (www.mrweb.com/drno/news7518.htm ) – along with its full suite of online solutions.
Martín Añazco, Livra's MD added: ‘Online research is poised to grow significantly in Latin America and we see great opportunities for Livra, TNS and our clients.’ Web sites are at www.tns-global.com and www.livrapanels.com.