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New Partnership to Look Inside Chinese Mind
UK MR psychology specialist CRAMQIQ has partnered with Chinese research agency DiagAid to undertake in-depth consumer and B2B research in the Chinese market.
Peter Cooper, Chartered Psychologist and CEO of CRAMQIQ said that the collaboration will provide deeper consumer and business-to-business insights for his firm's existing clients, who will benefit from Diagaid's local market expertise. 'The strategic alliance between Diagaid and CRAMQIQ will provide a valuable new service looking deeper inside the Chinese mind, therefore making available valuable new insights into brands and Chinese consumers.'
CRAMQIQ - formed through the union of qual specialist CRAM International and brand emotion measurement agency QIQ - provides diagnostic in-depth qual and quant research.
DiagAid was established in 1992, and now operates from offices in Shanghai, Beijing and Guangzhou, with fieldwork resources in more than 200 cities across China.
DiagAid Chairman Frank Chen explained that the partnership will provide services in four key areas: segmenting markets in all three China tiers; diagnosing brand choice in fmcg, technology, durables, automotive, and pharma; in-depth 'China-Immersion' sessions for clients; and predictive analysis of change in China.
Cooper says that the relationship will aid the roll-out of his firm's new FUSION tool, which measures the rational, emotional, social and cultural connections consumers have with brands by fusing together qual and quant techniques.
The firms are on the web at www.cramqiq.com and www.diagaid.com.
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