Quaestor Launches in London with New Recruits

In the UK, Leeds-based research agency Quaestor is to open a new central London office next week, headed by Associate Director Claire Whelan and supported by Liliana Mardirossian.

Whelan joins from GfK NOP where she was Research Manager in the Consumer Product & Retail team. She will be supported by Mardirossian, previously a Research Manager in the IT division at Ronin Corporation.

Quaestor comprises specialist media division Qmedia, financial services practice Quaestor finance, and fieldwork, data processing and research arm Quench (www.mrweb.com/drno/news7624.htm ). The firm is part of marketing services group Optimisa, which also owns kae: marketing intelligence, nxtMOVE, Andrew Irving Associates, and the EQ Group, which itself includes Buckingham Research Associates, and Summit Studios (www.mrweb.com/drno/news7443.htm ).

Quaestor London will share offices with KAE in Blackfriars Road, and its team will be strengthened by current Quaestor employees: Senior Research Executive Hayley Connolly who will be moving from Leeds to London; Catherine Ellis who is Qmedia's Research Manager; and Helen Graham who is Principal Research Technology Executive for Quench.

Optimisa CEO Simon Dannatt commented: 'By launching Quaestor London with a combination of new recruits and existing employees, we can ensure that all the firm's well-respected attributes are in place from the start, and underline the opportunities that exist for all within Optimisa. We're confident that Claire and the team will take advantage of this new proximity to their clients in the South to extend existing relationships and build many more new ones.'

Web sites are at www.quaestor.co.uk and www.optimisaplc.com.