IRI and NPD Launch US Beauty Tracking Product
Information Resources Inc (IRI) and The NPD Group have joined forces to launch the Beauty Cross Channel Monitor, claimed as the US beauty industry’s first and only cross-channel retail tracking product.
The monitor will provide insights for a wide range of beauty categories including fragrance, cosmetics and skincare available from US department stores, food, drug and mass outlets (excluding Wal-Mart).
‘The lack of beauty industry coverage has made it difficult to understand the size of the total beauty sales opportunity,’ explained Steve Johnson, IRI’s EVP, Healthcare & Personal Care, Client Solutions. ‘Our partnership with The NPD Group brings our clients the only total view of this industry.’
For the fragrance category, the tracking product will cover juices, gift sets and ancillaries. Under cosmetics, insights for eye, face, lip, nail and sets/kits will be available. Finally, body, face, sets/kits, hair care and sun care will be available in the skin care category.
‘The beauty consumer is evolving and it is critical to have objective information that crosses multiple channels,’ says Diane Nicholson, President, Beauty at The NPD Group. ‘This new product provides a wider view of the beauty marketplace enabling our clients to make the best decisions for their businesses.’
In October, IRI and NPD joined IMS to offer a more complete view of the beauty marketplace in France (www.mrweb.com/drno/news7500.htm ).
The partners are online at www.infores.com and www.npd.com.