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Ipsos to Acquire Monroe Mendelsohn Research
Ipsos is to acquire 100% of US-based Monroe Mendelsohn Research and its subsidiary Mendelsohn Media Research from current President and CEO Walter McCullough. Terms of the deal were not disclosed.
Founded by Monroe Mendelsohn in 1958, the firm was acquired by McCullough in 1978. Specialities include conducting claim substantiation surveys as well as studies used for trademark and false advertising litigation. Its media research subsidiary carries out custom projects and is also known for The Mendelsohn Affluent Survey, which delivers purchasing and behavioural information for firms targeting wealthy households. Employing more than twenty people in its New York City offices, the firm reported sales of more than $10m in 2007.
Commenting on the deal, Richard Silman, CEO of Ipsos MediaCT, comments: 'The acquisition will bring us expertise in the affluent market, and a wider development of audience measurement and market consumption information business in this country. It will also allow us to expand our custom media and custom marketing research business in the US - areas where Monroe Mendelsohn Research has had substantial presence for many years.' (The C in IpsosCT stands for Content, Channels and Convergence and the T for Technology and Telecom).
The new company will be renamed Ipsos Mendelsohn. Web sites are at www.ipsos.com and www.mmrsurveys.com .
Last week, media research specialist Ted D'Amico joined Monroe Mendelsohn Research as SVP (www.mrweb.com/drno/news8090.htm ), while yesterday Newsweek Magazine veteran Mark Kostelec joined the Ipsos US Media, Content & Technology division as SVP of Sales & Marketing (www.mrweb.com/drno/news8100.htm ).
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