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Social Media Analytics Tool Enhanced
Recently-launched Networked Insights - which gathers customer intelligence from social networking, sites - has upgraded its Customer Insight Platform to provide a 'real-time window' into customer behaviour.
A redesigned interface allows users to tap analytics based on customer needs, content, competition, brand, product, and customer loyalty. In addition, new functionality includes an 'influence metric', based on engagement, which is assigned to each member of a community.
As part of the update the system has been fully automated, which the firm says takes manual processing, human bias and scalability issues out of the equation.
CEO Daniel Neely explained that customer interactions can now be gathered from any social media application, whether third-party or company-hosted. He added: 'The new design and functionality further simplifies the process of drawing valuable information from massive amounts of customer interactions, making it easy for companies to evaluate and take action on their customers' wants, needs and sentiments.'
Networked Insights was launched last year (www.mrweb.com/drno/news7549.htm ) to mine data in social networks and uncover how companies' brands are being talked about by site users and visitors.
Based in Madison, Wisconsin, the company is online at www.networkedinsights.com .
Recently, virtual world developer Involve and consumer experience research agency Strategy Analytics partnered to provide a new service to help organizations maximize their investment in virtual space (www.mrweb.com/drno/news8130.htm ).
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