Brazilian Partner for Millward Brown Optimor

New York-headquartered Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has formed a strategic partnership with Brazilian brand consultancy BrandAnalytics.

The firms say the alliance is a 'natural fit'. BrandAnalytics provides quantitative support for brand positioning, brand architecture, and brand strategy implementation, and like Millward Brown Optimor, the company focuses on linking brand metrics to financials.

Joanna Seddon, CEO of Millward Brown Optimor, said that the partnership results in a 'unique offer' for the Brazilian market as it combines her firm's global resources and experience with Brand Analytics' understanding of the Brazilian market.

BrandAnalytics' CEO Eduardo Tomiya expects the firms' experience in brand valuation, brand strategy and marketing ROI to generate momentum for brand consulting in Brazil and throughout Latin America.

BrandAnalytics has offices in Sao Paulo and Rio de Janeiro. The partners are online at www.millwardbrown.com and www.brandanalytics.com.br .