New Finnish Licensee for Millward Brown

Finnish research agency Kuulas is to become a Millward Brown licensee. The new operation, known as Kuulas Millward Brown, will offer research solutions to clients in Finland and the Baltics.

Andrea Bielli, CEO of Millward Brown Continental Europe, Middle East and North Africa explained: 'We have been working with clients in Finland through our Danish and Swedish offices for many years. Kuulas will now work closely with these offices to make our services available to the whole region.'

Based in Helsinki, Kuulas was established in 2005 to offer a full suite of qualitative and quantitative services. The Millward Brown office in Finland will be headed by existing Kuulas CEO Pekka Kivimaa, who has more than 18 years experience in advertising, marketing, media and retail.

Kivimaa said that even though his company had a relatively short history, it had already been able to bring 'fresh thinking' to the Finish research market.

As part of Kantar, WPP's insight, information and consultancy group, Millward Brown has more than 70 offices in 44 countries and is online at www.millwardbrown.com , while Kuulas is on the web at www.kuulas.fi .

In February, Millward Brown and fellow Kantar company IMRB launched a Joint Venture known as Millward Brown India, from offices in Mumbai, Delhi and Bangalore.