| |
GMI and Tech Publisher Launch IT User Panel
Seattle-based MR software and panels firm GMI (Global Market Insite) has partnered with publisher TechTarget to launch a double-opted in panel of IT professionals and decision-makers.
Members of the new 'TechTarget IT Research Panel' will be drawn from TechTarget's own database of more than 6.6 million registered users of its 50 technology-specific web sites; 2.2 million of whom have signed up to participate in online market research.
GMI says that these survey respondents will provide the data needed to give firms a competitive edge when determining which product features will be successful, and to help position IT products and services offerings in the marketplace.
Dan Waggenheim, VP of Media Products for TechTarget explained the decision to join forces with GMI: 'We have a huge database of IT professionals, and we wanted our panel to adhere to the same rigid standards of panel integrity that GMI applies to its own online panels.'
GMI will be implementing a number of protocols to enhance the integrity of the panel, and these include only sending e-mail invites to double-opted in panellists, a purge on 'straight-line clickers', using metrics to ensure no panellist is clicking the same response throughout the survey, and the elimination of 'speedsters'.
Mitch Eggers, GMI's Chief Technology Officer says that the magnitude of the TechTarget database presents a huge opportunity for market researchers.
Founded in 1999 with world headquarters in Seattle, Washington, GMI has operations on five continents and is online at www.gmi-mr.com, while TechTarget is on the web at www.techtarget.com .
GMI recently increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members.
|
