Ipsos Completes Monroe Mendelsohn Buy
Ipsos North America has concluded the acquisition of media research specialist Monroe Mendelsohn Research (MMR), which it says will further strengthen its global media research team, particularly in the North American market.
The deal, which was first announced in March, has been designed to expand Ipsos’ new MediaCT practice, which specializes in researching the converging media, content, telecoms and technology Industries.
Jim Smith, Chairman and CEO for Ipsos in North America says that ‘folding’ MMR’s knowledge and experience into the firm will provide a major advantage for its media clients and potential business partners.
MMR is based in New York City and has revenues in excess of $10m and 20 full-time employees. Its main business is conducting and selling the Mendelsohn Affluent Survey, which provides key audience, purchasing, and behavioral information about wealthy households.
The firm, which will now be known as Ipsos Mendelsohn and will tie in closely with Ipsos’ global media research operations, will continue to be led by President and CEO Walter McCullough. Ipsos Mendelsohn will also be linked into other Ipsos specialized areas, including advertising, customer loyalty, marketing, and public affairs research.
Web sites: www.ipsos.com and www.mmrsurveys.com .