Language Choice for Ipsos Hispanic Omnibus
Ipsos has launched a Spanish language omnibus service, the Ipsos Hispanic Express Omnibus, billed as the only Hispanic Omnibus survey to start every week. Each wave consists of 500 interviews completed either in English or Spanish, according to respondents' choice.
The firm says the U.S. Census Bureau estimates that Hispanics make up 15% of the U.S. population and expects this proportion to grow up to 25% by 2050. However, 'Hispanics are more often than not underrepresented in survey samples, especially those who are not acculturated' according to Ipsos Public Affairs Research Manager Julio Franco. VP Aaron Amic, who oversees Omnibus Services in the U.S., adds: 'This market has seen substantial growth over the last decade. Any company or government entity who wants to be in touch with their customers or stakeholders cannot afford to ignore this dynamic segment of the population.'
Data is collected via Ipsosí national network of over 1,000 CATI stations.
Paris-based Ipsos was founded in 1975 and in 2007 generated 927.2m euros ($1.27 billion U.S.) in total revenues, of which 31% came from its North American operations which employ more than 1,500 professionals and support staff. Web sites are at www.ipsos-na.com and www.ipsospa.com .