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Nine Join ARF Board
In New York, the Advertising Research Foundation (ARF) Board of Directors has elected nine new members, includuing comScore boss Gian Fulgoni and senior execs from TNS and GfK.
Joining the Board for a three-year term are:- David Ernst - VP, Digital Media, Market Resources/Discovery Communications
- Colleen Fahey Rush - EVP, Research/MTV Networks
- Gian Fulgoni - Chairman/comScore
- Byron Lewis - Chairman and CEO/Uniworld Group
- Bob Lord - President, East/Avenue A/Razorfish
- Mike Pardee - SVP, Research/Scripps Networks
- Debra Pruent - COO/Gfk Custom Research North America
- George Shababb - COO/TNS Media Research
- Stan Sthanunathan - VP, Knowledge & Insights/The Coca-Cola Company.
'This distinguished group from the interrelated worlds of media, advertisers, agencies and research is a reflection of the growing breadth and strength of The ARF,' stated ARF President and CEO Robert Barocci.
Founded in 1936, the ARF is dedicated to aggregating, creating and distributing research-based knowledge to help members make better advertising decisions.
Web site: www.theARF.org .
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