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Software Aims to Improve Online Respondent Experience
US-based provider InsightExpress has launched a solution to improve potential respondents' online research experiences.
The 'Research Experience Monitor' has been designed to help publishers of online surveys monitor, control and/or limit the frequency of survey invites on their sites, especially multiple invitations offered during a single user experience. It is provided to clients free of charge.
InsightExpress advocates the use of a standard, vendor-neutral programming interface using JavaScript, embedded into the research invitation process, enabling publishers to maintain control of the research conducted on their sites.
'The monitor was created as an answer to many of the issues that our publisher and portal clients face when it comes to online ad effectiveness research,' explained Drew Lipner, SVP, Group Director, Digital Media Measurement Group. 'We hope that it significantly improves the visitor experience, and makes the process more streamlined, efficient and positive for all stakeholders in the online media measurement community.'
InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles, and a web site at www.insightexpress.com .
Last week, the firm made three new appointments in its Technology and Media Sectors.
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