RI Promotes for Global Marketing Role

In Paris, Research International (RI) has promoted Douwe Rademaker to the newly created position of Worldwide Director of Marketing. He was previously MD of Continental Europe.

Rademaker began his career at RI as Project Leader in the Netherlands and later became VP at RI USA. Then, after leaving to work with McKinsey & Company in Amsterdam as Marketing Science Specialist and Engagement Manager, he returned to RI Netherlands as CEO and then served as CEO of RI Japan.

In his new capacity, Rademaker will provide marketing leadership while monitoring several major global clients, and will continue serving as a member of RI's Worldwide Management Board.

'Douwe's high energy and passion for our business is precisely what is needed to promote a dynamic RI worldwide offer and to create both internal and external excitement about the company's direction', commented Worldwide CEO Bob Meyers.

RI is part of The Kantar Group, a division of WPP.

Web site: www.research-int.com .