Senior Hire for Millward Brown Healthcare

In the UK, Millward Brown (MB) has appointed pharmaceutical industry veteran Cathy Swift as a Director, responsible for advising its Healthcare team on the development of new brand and communications market research.

Swift joins with 25 years' industry experience. She began her career as a Market Researcher and later as a Medical Rep for Labaz (Sanofi UK), and then worked at IMS Health in marketing and production roles. After this, she became Associate Director of Business Information at SmithKline Beecham before it merged with Glaxo Wellcome to become GSK, when she took on the role as Director of Business and Commercial Analysis.

Trevor Acreman, Head of Millward Brown UK Healthcare commented: 'Cathy's appointment is in direct response to the growing demand we are seeing from healthcare marketers for research to help them generate the highest possible returns on their marketing spend. She brings a wealth of knowledge and experience of the pharmaceutical sector to our expanding team.'

MB UK now has 27 employees in its healthcare research team, supporting companies that develop and manufacture everything from medical devices to biotechnology products. The firm, which is part of Kantar, WPP's insight, information and consultancy group, is on the web at www.millwardbrown.com .