Nielsen's Leahy Joins Angus Reid to Launch New Division

Canadian-based public opinion and market research firm Angus Reid Strategies has hired former Nielsen Media Research President Mike Leahy to launch a new syndicated research division.

Leahy has more than 20 years' experience in market research, most recently at Nielsen Media Research and BBM Nielsen Media Research in Canada. During his time with the firm, he led the expansion of People Meter markets and the integration of the Competitive Media Expenditure business.

Commented Ed Morawski, President & COO of Angus Reid Strategies: 'Mike's leadership, industry experience and innovative approach to product and service development, combined with our proprietary software and technology, will be a major asset to our business.'

Angus Reid Strategies is the sister company of online research solutions firm Vision Critical. The companies have 200 staff based in a Vancouver headquarters, and offices in Calgary, Toronto, Montreal, San Francisco, New York and London.

Web sites: www.angusreidstrategies.com and www.visioncritical.com .