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Canadian Panel Launch for Itracks
Online data collection specialist Itracks has unveiled Canada Talk Now, a new online panel offering insights into Canadian consumer behaviour.
The panel, online at www.canadatalknow.com , has been developed internally by the company's custom panel team and built to meet ESOMAR industry guidelines. It joins the firm's existing range of qual and quant software applications.
Founder and CEO Dan Weber says the panel was developed following an 'overwhelming' number of client requests. 'As we continue to move towards a global economy, targeted research is becoming increasingly important and there is clearly a need for online Canadian sample.'
The panel currently has more than 27,000 members and is scheduled for growth to more than 100,000 by the end of this year. A wide range of profile questions include telecom and technology information, job roles and titles, ailments and medication usage, internet interests, use of financial services and consumer goods.
Recruited solely for market research purposes, Canada Talk Now uses Hbc Gift Cards for its rewards program.
Itracks is on the web at www.itracks.com .
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