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Bango Combines Mobile Site Stats and Campaign Analysis
Web technology firm Bango has unveiled a new tool designed to help web site owners measure the value of mobile sites by accurately counting their unique visitors.
The latest release of Bango Analytics v3.0 features enhanced image tag technology to identify unique users. Two different techniques for capturing mobile metrics are used - link tracking for campaign analysis and page tracking for site analysis.
For each individual who clicks on an ad or browses a site, a privacy protected Bango User ID is created, compiled through WAP gateway profiling, data from browser analysis, session information and network interactions. This unique user ID enables the firm to distinguish between new and repeat users to quantify the number of unique visitors.
CEO Ray Anderson says that the technology provides the two metrics 'most sought after' by web site owners: the number of unique visitors and conversion rates from mobile marketing campaigns.
'With this new version, we provide both site and campaign analysis in one product - a first for the industry... owners can now get a real picture of the value of their mobile website,' added Anderson.
To implement the new site analysis feature, one line of html code is placed in each page to be tracked without the need to install anything on the server. A site summary report provides a view on the key metrics for a mobile web site to enable users to see how that site is performing.
Bango Analytics was launched in February. The company was founded in 1999 and is online at www.bango.com .
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