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TNS Mobile Study Extended Across Europe
TNS' Technology division is rolling out its ComTech study across Europe, giving customers access to 1.2 million interviews a year across the UK, France, Germany, Spain and Italy. The research measures the converging markets of mobile telecoms, fixed line, broadband and Pay TV.
The study has been live in the UK for the past six years, and the firm claims that this latest move will position it as 'the world's largest syndicated study of mobile phone markets'. Around 170,000 panellists have been recruited.
TNS ComTech will deliver 13 four-weekly reports each year, with the first issued in October 2008. Both consumer profiling and behavioural data - benchmarked across national boundaries - will be available to aid market testing and campaign planning, segmentation sizing and design, and competitor intelligence.
TNS says its extended study has been launched in response to clients who increasingly require local country and regional insights, which can be easily compared and translated across territories.
'Our aim has been to establish a unique and globally consistent benchmark for multi-country market measurements, delivering detailed insight into consumer behaviour and attitudes, retail store information and competitor intelligence,' explained Nic Lewisohn, Global Director of Syndicated Services for TNS Technology. 'The syndicated nature of the service gives clients easy access to a product that would normally need a significant amount of investment if bespoke.'
Web site: www.tnsglobal.com .
Earlier in the year, consumer packaged goods specialist IRI partnered with the GfK/TNS-owned Europanel Association to offer what the firms describe as 'the widest-reaching, single-panel research service in the world'.
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