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MarketSight Debuts Suite of Analysis Tools
In the US, MarketSight - a provider of Software-as-a-Service (SaaS) market research solutions - has launched a suite of data analysis tools to improve the analysis and graphical display of complex survey data.
Among the new tools is MarketSight Enterprise Edition, which features a portal for sharing research information. The tool can also be integrated with other survey data systems within the enterprise, and offers different levels of access including 'Read-Only' subscriptions for colleagues to view or download findings.
MarketSight Academic Edition has been created for students and professors conducting research.
In addition, new features have been added to the firm's flagship product, MarketSight Professional Edition, which the firm says streamlines research and quantitative analysis and enables organizations to realize more value from their research.
All survey results are presented in graphical charts that can be exported to PowerPoint, Excel and image file formats.
Commented President and CEO Michael DeNitto: 'Market research firms, as well as in-house market researchers, are looking for ways to effectively collaborate and quickly and easily share their data throughout an organization. Our feature-rich suite of solutions and expanded capabilities truly brings the benefits of our web-based applications to a broader base of researchers and business users.'
MarketSight, based in Cambridge, Massachusetts, is online at www.marketsight.com .
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