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TNS Measures ASDA Consumers' Confidence
UK supermarket giant ASDA has launched a new quarterly consumer confidence survey, with a panel of 10,000 of its shoppers who will provide feedback on topics such as personal finance, job security, the economy, and safety from crime.
Research for the new 'Pulse of the Nation Index' has been conducted by TNS with panel members completing weekly online surveys to score their confidence in each of the different areas on a scale of 1-100.
'With more than 16 million customers a week, we have commissioned this research to gain a greater understanding and insight into consumer attitudes,' ASDA's Head of Customer Insight, Rebecca Bektas, commented. 'Given that the demographic of ASDA shoppers mirrors the national population most closely of all the major supermarkets, we feel in a unique position to chart consumer confidence levels in the UK.'
Bektas says the index is distinct from other surveys as it gives a more complete picture of how people are feeling about their lives, taking into account a wide range of factors that contribute to overall levels of confidence. Other issues covered include relationships, education, the environment, time pressure, and diet and exercise.
The findings from the first index confirm that confidence in the economy is very low. With a sample size of 2,974 respondents, the economy received an average score of 28/100. However, people are feeling confident about job security (65/100) and positive about the general state of their own and their families' lives, with an overall score of 58/100.
ASDA is owned by US retail giant Wal-Mart.
Web sites: www.asda.co.uk and www.tns-global.co.uk .
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