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MattsonJack Database Targets Physicians of Influence
Pharma and biotech specialist MattsonJack has introduced CancerNFluence - an online database of peer-nominated physicians who influence cancer treatment decisions.
The new system profiles physicians in the US and Western Europe in the cancer markets of breast, non-small cell lung, head and neck, colorectal, and non-Hodgkin's lymphoma.
The system boasts automated reporting capabilities and provides 24/7 accessibility to information about the scope of a physician's influence while identifying the top physicians in oncology at the national, international and regional/local geographic levels.
'Physicians' therapeutic decisions rely heavily on the opinions of peers they respect and follow,' explained Gary Bartolacci, Senior Director at MattsonJack. 'CancerNFluence not only identifies these nationally and internationally influential physicians but also the physicians who wield significant influence at the local and regional levels, where the larger volume of cancer patients are treated.'
Formed in 1986, MattsonJack focuses its client support in business analytics, brand optimization, and corporate development services for the pharmaceutical and biotech markets. Last year, the firm released a syndicated study to help with decisions surrounding commercial opportunities in the field of oncology.
Web site: www.mattsonjack.com .
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