MRSI Unveils Virtual Shelf Testing Tool

US custom research firm MRSI (Marketing Research Services Inc) has launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience.

The tool allows respondents to select among competing products, view product details more closely (including price), and place products in a shopping cart for purchase.

MRSI says it also offers information about product demand, packaging, pricing, features and labeling, and is more flexible and convenient than traditional in-store or in-person research.

President Todd Earhart comments: 'Traditional in-store or in-person shelf tests can be expensive and logistically challenging. Our online shelf testing solution overcomes those challenges, plus its visual method has been found to increase respondent participation and completion rates.'

Cincinnati-based MRSI is a member of the MVL Group of companies, and specializes in product development, shopper insights and Hispanic research solutions for consumer and B2B companies across a wide range of industries. Last month, the firm appointed Jack Korte as VP, Client Services, Amy Collis as Account Manager and Brad Buher as an Account Executive.

Web site: www.mrsi.com .