TNS' Hudson Joins Authentic Response to Head New Office

Global online panel company Authentic Response is opening an office in Toledo, Ohio and has appointed former TNS Director Paul Hudson as Vice President of Technology to run it, while steering the firm's overall technology strategy.

Hudson joins with more than 15 years of related experience. For the past nine years, he worked at TNS; latterly as Director of Software Development in charge of leading and developing the firm's global panel management software. Hudson studied Statistical Engineering at the University of Toledo.

Co-President Jeff Mattes says the new office will help his firm to be more competitive in the marketplace, and comments on the appointment: 'Paul brings a perfect combination of technical and executive experience that will add to our legacy of thought leadership and technological best practices.'

The Toledo office will also support the growth of the firm's Development and Operations team.

Authentic Response's panel includes more than 4 million respondents sourced from the firm's partnerships with around 400 web sites, providing an average of 20,000 new panelists every day.

The company is headquartered in New York, and is online at www.authenticresponse.com .