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Text Analysis Used to Rank Business Leaders
In the US, text analysis and social media monitoring firm Lexalytics has unveiled its ExecDex business leader ranking index, to track the themes and sentiment associated with individual business leaders.
Drawing from public information from around the web, the index demonstrates how businesses can employ text analytics for reputation management and sentiment analysis.
ExecDex uses the query capabilities of Lexalytics' recently released content gathering tool Acquisition Engine 6.2, which gathers content from web sites, news feeds, RSS feeds, Google News and blogs.
The unstructured content is then analyzed using the firm's 'sentiment and tone' tool Salience 4.0 to determine an executive's rank based on a combination of volume (number of stories mentioning the executive) and mentions (number of times the executive is mentioned in a story). The system also considers positive, negative or neutral tone as part of the overall rank.
'Text analytics is invaluable to anyone facing profound information overload,' said CEO Jeff Catlin. 'With ExecDex, any business leader or professional concerned about public and market perceptions can easily see where their executive ranks. Not only that, but information on themes and other entities linked to that executive are shown at-a-glance, providing much deeper understanding and awareness of the issues shaping that perception.'
Lexalytics was founded in 2003 to help businesses extract, analyze and report on any information contained within their servers or accessible from outside data sources such as blogs.
Web site: www.lexalytics.com .
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