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Medical Panel Adds Anti-Fraud Measure
US and Japanese physician panel operator MDLinx Inc has adopted Crop Duster™ de-duplication fingerprinting technology from Mktg, Inc., to enhance protection against repeat respondents and duplicate interviews.
Founded in 1999, MDLinx built its panels on the back of customised daily email newsletters for medical specialists.
Mktg, Inc. specializes in online and telephone data collection with a particular emphasis in understanding MR sampling issues, Digital fingerprinting tool Crop Duster aims to spot and remove 'professional respondents' to online surveys, evaluating '93 separate components' in the browser sand box of respondent computers and tagging respondents' computers with a unique encrypted string and a watermark to identify returning computers.
'Sample quality has been a long standing issue in the online market research world' says Craig A. Overpeck, Chief Technology Officer of MDLinx, 'and Crop Duster developed by a well respected independent third party addresses the client's sample quality concerns.' He adds that 'the panel management tool is very flexible and is designed to change with time so as to meet our continued vigilance on online quality'.
Web sites: www.mktginc.com and www.mdlinx.com .
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