Wine Industry Analytics Tool Launched

In the US, Snooth - a social network for wine drinkers - has launched a new feature to provide its retailer and winery partners with an in-depth look at who is searching for their wines and how prices compare with competitors'.

Users can view data on the number of wines available; search results and detailed page view counts, and clicks and conversion data; as well as view a breakdown of their wine listings on Snooth. Wineries are even shown how many of their wines are available on the site, through retail channels versus directly from the winery.

In addition, three reports are available - Interest, Change, and Price Analysis - displaying locations of user interest in a winery's or retailer's products down to the city level; which new cities and regions have recently been added to the Interest list; and comparing a winery or retailer's wine prices with those of the competition based on categories of type, origin, price point, and color.

'Snooth serves millions of user queries a month; most of them targeted by geography,' said Founder Philip James. 'We're really excited to offer our partners these industry leading analytics on consumer purchase behavior from across the globe.'

Snooth's interactive database of world wines was launched in 2007 to enable wine drinkers to search, obtain personalized recommendations, interact with fellow wine lovers, and buy from a global network of merchants.

Web site: www.snooth.com .

Earlier in the year, wine industry market analyst Barbara Insel launched a new consultancy, Stonebridge Research, to provide data, analysis and advisory services to the wine industry.