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Middle East Base for BASES
Nielsen is expanding its new product sales forecasting business BASES into the Middle East, with the establishment of a group in its United Arab Emirates office.
BASES combines primary research with forecasting techniques to provide a view of the market potential for new initiatives before they launch.
'Having our BASES consultants in close proximity to our clients always helps to maximize the value we bring to their business, and demonstrates our commitment to their needs,' said Karthik Rao, VP and MD of BASES, Asia Pacific, Middle East & Africa.
Covington, KY-headquartered BASES, has offices throughout North and South America, as well as operations in Europe, South Africa, and Asia Pacific.
Earlier in the year, Nielsen's film and home entertainment specialist NRG became part of the BASES group.
Web sites: www.nielsen.com and www.bases.com .
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