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US Hospitality Firm Makes MR Buy
In the US, The Knowland Group - which provides sales and marketing products to the hospitality sector - has acquired Denver-based market research firm E-Z Reader. Terms were not disclosed.
Using Knowland's iKnowGroups application, the complete 10+ year history of E-Z Reader customer and event information will be made accessible to hotel and conference sales managers throughout the Denver area. In addition, all existing or past E-Z Reader clients will be able to access all accumulated reader board data for the Denver area going back to 1996. The deal will allow customers to track potential leads, create customized reports and increase return on investment across their sales and marketing efforts.
'The acquisition will not only allow our clients a greater depth of groups to research, it will also give us a larger sample size on which to test some of our proprietary data-mining and micro-targeting techniques,' explained Knowland Group CEO Michael McKean.
The offerings will be online in 2009.
Headquartered in Salisbury, MD, The Knowland Group is online at www.knowlandgroup.com .
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