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New Group MD for GfK Custom
Holly Heline Jarrell has returned to GfK Custom Research North America as Group Managing Director, responsible for leading the GfK Roper Consulting and GfK Public Affairs and Media teams.
 Prior to joining, Jarrell worked for MS&L (Manning Selvage & Lee) where most recently she was Global Director, Research and Insights. Before this, she was SVP, SCAN Consumer Trends Service with the Daniel Yankelovich Group. She also spent 15 years in a previous stint with GfK Custom Research North America in various positions, including as Group SVP and Director of Roper Public Affairs & Media.
In her new role, she will grow and manage both business units, including the GfK Roper Consulting consumer trends teams in the US and UK.
'Holly's record in managing and growing research business units will enable us to tap into the unique synergies between these groups,' stated Chief Client Services Officer Thomas Finkle. 'This will strengthen our ability to provide clients in both the profit and non-profit sectors, with the insights needed to improve decision-making and better manage their reputations.'
Jarrell will be based in GfK's Chelsea Market office in New York.
GfK formed GfK Custom Research North America in 2005 to combine its global resources with the local knowledge of a number of North America's consumer intelligence and research analysis companies.
Web site: www.gfkamerica.com .
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