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Launch of 'Digital Home Observatory'
In the US, competitive and market intelligence firm Strategy Analytics has launched a user experience research capability, which will explore purchase motivations, product satisfaction and barriers to the use and consumption of digital media.
The new Digital Home Observatory (DHO) service has been designed to investigate the transformation of digital home device and service usage brought about by the emergence of networked home and online media.
'Research conducted by the DHO will help media companies and technology vendors learn from real-world experience, improve customer satisfaction and address complex multi-user dynamics in the in-home environment,' notes Kevin Nolan, VP of the firm's User Experience Practice.
The service has already been used to analyze the use of TV web browsers, and feedback shows that 81% of survey respondents are interested in accessing web-based services on their TV sets.
David Mercer, VP, Digital Consumer Practice, adds: 'Digital home technologies, such as broadband and online media, are presenting major new growth opportunities. But vendors and developers will not reap the financial benefits until they overcome the significant user experience challenges associated with complex networked device platforms.'
Strategy Analytics is headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, South Korea and China. The firm provides clients with competitive and market intelligence and uses market research and analytic techniques to deliver proprietary solutions.
Web site: www.strategyanalytics.com .
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