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Ventraq Unveils Customer Analytics Solution
In the US, Ventraq - which provides insight to mobile service providers - has added to its Business Analytics suite with the launch of a solution to enable users to improve and influence the customer experience.
The new Customer Behavior Analytics (CBA) tool keeps track of billions of daily customer communications and online behaviors with the service provider. It notes their choices and actions; cross-references demographic, psychographic and other profile data; and applies techniques to understand consumer preferences.
Resulting data is then used to provide targeting recommendations to optimize the user experience.
'Our heritage of managing vast, detailed volumes of data places us at the very heart of the customer experience,' said Rick Mahuson, EVP and General Manager, Business Analytics. 'By leveraging this information - at the individual record level and in combination with other event-related data - service providers can offer targeted content for subscribers using any device running on an optimized network.'
Formed by the merger of ACE*COMM, TeleSciences and 10e Solutions - and with a heritage of 40 years in providing telecoms solutions - Ventraq is headquartered in Mount Laurel, New Jersey with other locations in the US, UK and Australia.
Web site: www.ventraq.com .
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