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Experian and Buxton in Analytics Deal
Information services giant Experian has announced a strategic alliance with Buxton, providers of site location and customer analytics.
Buxton has offered customer analytics for the retail industry since 1994, and now includes healthcare organizations, CPG manufacturers and city governments. The company draws from both individual- and household-level data to determine lifestyles and buying habits, and target customers offering the most potential.
The new agreement makes use of Experian's INSOURCESM consumer demographic database, which contains more than 113 million household records, at the individual household, in addition to ZIP+4TM and block group levels. The deal enables Buxton to expand the availability of strategic location intelligence services to all types of retailers, municipalities, health care providers and CPG companies throughout the USA; and to perform analysis in more than 25 other countries, according to President and COO Charles Wetzel.
Rick Erwin, SVP and General Manager for Experian, comments: 'Providing Experian's data and Micromarketer Generation3SM technology in conjunction with Buxton's market planning industry expertise ensures that businesses looking for guidance and market optimization receive the best possible information for making critical decisions.'
Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide and had revenue of $4bn in the year ending March 31st 2008.
Web sites: www.buxtonco.com and www.experianplc.com .
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