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Harris Unveils Youth Media Study
In the UK, the technology, media and telecoms division of Harris Interactive has launched a syndicated study designed to understand media convergence as it affects young people.
The new 'Digital Cribs' service, based on 1,200 respondents per wave split between kids and youth from 8-24 years, is the latest offering from the firm's newly opened UK youth and kids practice, which is headed by Youth Research Consultant Stephen Mellor.
Mellor commented: 'The study identifies the links between media platforms according to shared levels of engagement among groups of users, and in doing so creates a picture of complimentary and distractive media.'
Last month, Harris Interactive announced a steep decline in revenue for the second quarter of its fiscal 2009, to $50.7m from $62.7m a year previously. At the time, President and CEO Kimberly Till sought to reassure investors by citing progress on cost reductions and recruitment along with a strong cash position.
Web site: www.harrisinteractive.com .
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