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All Global Launches Healthcare Test
In the US, healthcare agency All Global has introduced an online data collection service that allows researchers to test concepts with physicians across a variety of speciality segments.
The new AllTest offering taps into the firm's online panel of physicians and programming capabilities to produce data within a few days. Designed to provide respondents with a more user-friendly survey experience, it incorporates opinions from physicians across numerous specialties such as general practice, internal medicine, oncology, cardiology and endocrinology.
'This approach provides a media-rich forum for quickly assessing the viability of certain concepts for all researchers,' says CEO Tony Burke.
All Global, which is part of WPP-owned healthcare marketing research organization The Ziment Group, provides online, telephone and qualitative research services worldwide, using its proprietary panel of physicians and other medical professionals in the US and Europe.
The firm has offices in New York, London and Barcelona and is online at www.allgloballtd.com .
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