Google Duo Open Belgian Analytics Agency

In Belgium, two former Google execs have opened a firm dedicated to web analytics and search engine marketing.

Gabriel Goldberg and Nicolas Debray have founded the new agency, Semetis, to meet what they describe as an untapped area of business demand in the country.

The pair will provide web analytics to help clients tailor their online advertising, and advise clients on how to optimize search engine marketing; both with adwords and 'organic' free traffic.

In addition, their Semetis Academy will complement their services by offering training in each of these areas.

Before setting up the business intelligence division at Google Belgium, Debray worked for market research and polling agency Dedicated Research in Belgium, while Goldberg has a background in the automotive, consulting and financial sectors.

Their new agency is based in Brussels and is online at: www.semetis.com .