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NPD Launches Housewares Tracker
Consumer and retail specialist The NPD Group has launched a consumer tracking service for the US housewares market, to provide insights into purchase behaviours and preferences for the cooking, baking and tabletop categories.
The new service will offer information about who buys cookware, bakeware, cutlery, dinnerware, and 'beverageware', including where these items are purchased, primary reasons for purchase, preferred purchase methods and more.
Manufacturers and retailers can use the information to monitor the retail landscape, while identifying customer targets for their product sales, marketing and merchandising strategies.
'This new level of understanding about the housewares consumer will be a key ingredient for optimizing sales and maintaining a competitive edge in this evolving marketplace,' said Peter Goldman, President of NPD's Home sector.
Founded in 1967, the NPD Group is headquartered in Port Washington, NY, and is online at www.npd.com .
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